Privacy Policy

Sweet Science of Fighting (“we,” “us,” or “our”) operates sweetscienceoffighting.com. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

We collect the following types of information:

• Usage data — pages visited, time on site, referral source, browser type, and device type, collected automatically via Google Analytics.
• Email address — if you subscribe to our newsletter or download a free resource. Email subscriptions are managed through MailerLite.
• Cookies — small files placed on your device by Google Analytics and, if you subscribe, MailerLite. You can disable cookies in your browser settings.

We do not collect payment information. Any purchases made through affiliate links are processed directly by the retailer.

• To analyse site traffic and improve content (Google Analytics).
• To send training resources, articles, and occasional promotional emails (only if you opt in).
• To comply with legal obligations.

We use the following third-party services that may collect data independently:

• Google Analytics — usage and behavioural analytics. See Google’s Privacy Policy.
• MailerLite — email marketing. See MailerLite’s Privacy Policy.
• Affiliate networks — Amazon Associates and other programs. Clicking affiliate links may place cookies from those networks on your device.

Analytics data is retained according to your Google Analytics account settings (default 26 months). Email subscriber data is retained until you unsubscribe. You can unsubscribe at any time via the link in any email we send.

Depending on your location, you may have the right to access, correct, or delete personal data we hold about you. To make a request, contact us at the email below.

This site is not directed at children under 13. We do not knowingly collect personal information from children.

We may update this policy from time to time. The “Last updated” date at the top of this page reflects when changes were made. Continued use of the site after changes constitutes acceptance of the revised policy.

For privacy-related enquiries, email us at contact@sweetscienceoffighting.com.