ATTENTION Coaches! This Is For You (Helping Push Combat S&C Profession Forward)

James de Lacey0:00

And based on what the Instagram DMs that I got over the past two days, there's definitely a gap in the market to help coaches like yourselves basically just come together and learn strength and conditioning principles from coaches who have done the research, applied the research, and are currently coaching or have already been coaching at a high level and have that experience.

And in combat sports, it's lacking, right? Because again, as I mentioned, it's kind of all private sector. It's very hard to mix and mingle in that sense.

So this is what this is. So this is a coaches-only community. When I say coaches, it's geared towards strength and conditioning coaches. So probably the most. You that are listening, sport coaches are also welcome. So Combat Sports coaches who maybe want to level up their strength and conditioning. So if they have a one-man band where they have a stable of fighters, semi-professional, professional, and they're also doing the strength and conditioning for those fighters, then definitely for them too. But it's mainly geared towards, hey, the strength and conditioning coaches who are working specifically with combat athletes.

And that means everything, all the information in the community is going to be geared towards that direction. So instead of having a... There are a lot of different communities out there for different strength coaches and coaches that can help out skill, but they're not specific to these sports. So that's why I'm really excited to actually launch this. It probably be over... Honestly, you listen to this on Monday, so probably sometime this week.

So if you go down the description, I'll put a link in there that will basically be a quick sign-up link. So if you're interested in this community, if you just enter your email on that link, it means when I do launch it you'll get the email first. Because the goal is I want to launch it at a very, very low price at something like $27 or $37 a month, and then every 10 members or so the price is going to go up.

And the reason the price is going to keep going up is I need to be able to pay these coaches for their time and for their expertise to be able to be in that community, to be able to present. I'll go through what will be in the community to make more sense. But the idea is I need to be able to pay these coaches for their time and expertise. Because one, they're very busy. Two, as someone who has gone through the system, you're paid sweet [expletive] all by various organizations.

And you might be surprised to know that even when you're working at the very top level of various sporting teams, you're getting paid on par with many of the cleaning staff there. And you actually get paid more per hour working for places like Dairy Queen and whatever other fast food places than you would as a strength and conditioning coach. But coaching is a profession, a vocation. You're a teacher. It's a passion that a lot of people have, and that's why we go into it. And we just love the sports, so that's another reason we're in there.

But I want to be able to pay these coaches for their time, and I want to be able to pay for their expertise so you can benefit from it, which is why it will be more expensive than the fighters' training app. But the goal is to that the return on investment is the knowledge you're going to gain and the knowledge and information that is in there that you won't find anywhere else. Because we've got the top... If you listen to the podcast, you listen to this, you probably listen to the podcast anyway.

But you know that a lot of the information that is presented on this podcast is brand spanking new stuff, pushing the strength and conditioning industry forward within combat sports, and stuff that you just don't read or hear or see anywhere else, except for the same old information and whatnot being pushed forward potentially by other people.

So that's why I'm really excited to bring this. But within the community, this is what I want to kind of get... As I take six minutes to get there. So the goal is to have a monthly presentation by a coach each month. So I think the first one is going to be James Ramsey. He's going to touch on breath-hold training and really go deep into the physiology about that.

So the goal is to have these presentations geared towards coaches versus fighters. So when we're doing courses and stuff or doing presentations with fighters, we try and keep it really dumbed down, practical, so they can implement it. This, I want to make it more education-based. So if we're going deep into the physiology or something, it's got to be something that's going to upskill you as a coach to be able to learn that information and present it or apply it to your athletes with an understanding of why you're doing it.

Within fighters, sure, we can provide some basic understanding of why they're doing it, but it's more a plug and play in that instance. So in this one, I want it to be real, real educational.

So we have James Ramsey do that. Lee Brown, I think, will be the second one. He's going to really go deep into his research on Muay Thai. And then I've got... Oh, I should... I should pull my sheet up. Hang on. I've got... I still haven't asked all the coaches which ones is basically keen. But I've got most of the coaches that have been on the podcast are keen to present.

So I know Andrew Aser will be presenting on his conditioning, which will be a very, I guess you could say, well-awaited, well-watched presentation. Mitch, who was on not too long ago, I'm going to get him to do some stuff on, I guess, conjugate Westside kind of style. Steve Pipe with his Muay Thai stuff.

Casper de Wit on his judo. He's the sport scientist and strength and conditioning coach for Netherlands Judo. So I'm... He's keen to present. Where's Elliott, who was on? He owned Strike Tech, and he's got a lot of data and information testing UFC fighters and Bellator boxing fighters through punching, so he's got a lot of cool information that hasn't been released there.

Dustin Oranchuk with his isometric research, probably one of the leading isometric researchers. Seth Lautenbach, when I can pin him down on times. Obviously, he's one of the leading punch researchers as well. And that's just the first short cohort.

I know John Mack is keen to do some stuff on, what would you call it, the constraints-led approach or that kind of learning as well. So yeah, and there's still more and more coaches I need to reach out to and get on. So we've got some epic ones coming up. The goal is to have them to present and then to kind of...

Answer questions, so it'll be in a thread format. So if you've used the circle.so Community before, if you're part of any of those, it's like that's basically having your own Facebook as an app. So the circle app will be on your phone, you just open that, it's like a Facebook feed, and that's what it will be. So one of the threads or comments will be the presentation. You can ask questions on that presentation, and that's the goal.

And then we'll also do a monthly live Q&A and research breakdown. So essentially myself and Seth are going to go every month live starting in January. So even if you sign up now kind of building into it, the goal is to lock in the lower price now, still offer—I've still got more coming, we still offer things there to give you the value—and then obviously as we grow and as the months come on, it's just going to be more and more stuff for you.

But myself and Seth, and we're hoping going to rope Andre into some of those—I haven't told him yet, so I'll tell them sometime soon—but basically a research breakdown. So some new papers or even some older ones, we'll talk through research paper, kind of what we think about it, practical applications, etc. And then also because it's live, give you guys an opportunity just to do a live Q&A on any questions on anything to do with training.

You want with Seth there, man, you've got the biggest damn brain possible, and then hopefully with Andre, another massive brain to answer any questions there. So it's like that's an awesome opportunity with that one. And that will be recorded too and that will be in there, so you can watch it back later. It'll be like it's almost like a separate podcast, I guess, but members only.

And then I'm also going to do a kind of research review breakdown each month. So a written one. So it'll basically be a PDF, and each month will be a different issue. So the first month will be like, I think I'm just going to have—I'm going to, when this launches hopefully this coming week, there will be one, the first issue in there. I'll just have one paper that I'm breaking down as I get all this.

But the goal is to probably have, depending on how much research actually comes out in the combat sports—so I might have to venture out and kind of make it more strength condition-based that you can apply to combat sports—but anywhere around two to three of them, and that'll be like a PDF we can go through.

What I'll do is instead of having to sit there and read the whole paper and wonder what the hell's going on, I'm going to summarize it. So it'll be kind of a little bit of the background of why they're doing that paper, what they did—so the subjects, the methods they used—and then my comments on it. So sorry, not what they did, and then the results.

So what they found from that study, and then my review comments, which would be how does this apply, does it apply, can it apply, what does it say with the consensus of the current or previous research on that topic, just my general opinions on how it would work or if it wouldn't work, etc., stuff like that.

And so that would be a written thing for you there, but the goal is to be able to kind of cover that same study with Seth in that live chat. So you kind of get a cool little audio and written version of it, if that makes sense. So those are the three kind of value props that I'm looking that are going to be in there for you guys as members and coaches.

And obviously you can interact with each other in there as well, ask questions, type questions, and I can answer them, etc., in the community as well. Obviously don't have all the answers, but plenty of coaches in there that I want to try and make sure I pay for their time so they can be in there and answer those questions too. Hence why the price will be going up pretty much every ten members.

And then while we're at it as well, if this sounds interesting to you and you do want to sign up, link below or whatever. Or you don't, sign up link below. You can just DM me on Instagram as well. I've had—I put up a story what, two days ago—and I had 20 plus people that are keen to get in there, which is I couldn't believe it.

So can DM me there too. But I would also like to know from you guys if you're asking, is there something in particular that you've been wanting as part of, say, some coaching education? Is there something in a community like this that you would really, really want to help you?

So remember, I've got the monthly presentations, I've got the written research review, we have the almost like the members-only kind of podcast live Q&A style thing each month. There, those three things. If there's anything else, please let me know, because I want to make sure you get value out of it. I don't want to kind of just start something up and I'm start, you know, collecting your 20, 30, 40 bucks a month and you're kind of not getting much out of it.

I want to be able to provide value to you that's going to help you as coaches, because that's the whole goal of this community. And then also to have us all together and be able to help push combat sports strength condition forward instead of it still being in the Dark Ages, like a lot of it is now.

And then I also want to try offer some kind of incentives for people who are subscribing. So if you're there for three or six months, to send you, I don't know, so sometimes find and brand a rash guard or shorts or t-shirt, just something like I want to be able to do that as well so you guys can wear that and represent. So I think of that, there'll also be quarterly and yearly options. So maybe I can do something for the yearly one where if you sign up for yearly, you get something else.

Just, if you have any ideas, let me know, because the main thing I focused on, I want to provide the value for you guys so you get something out of it. So you're not just joining this, then be like, that was a waste of time, because that would—I would hate to do something like that and then it's kind of just not worth it for you guys.

So yeah, that's pretty much the little announcement there with that. So check the link in the description, put your email in there, or DM me on Instagram. I'm going to launch this, I'm tentatively saying probably mid this coming week. So you listen to this on Monday, Wednesday or Thursday, and I'm going to send it to the people who are on that list first.

So you get the first chance to get in at a cheaper price, and then I'll go from there. But yes, got a couple presentations already lined up, so we are ready to go. And just let me know if there's anything else you want me to do in that community that will be helpful for you.

So yeah, that pretty much covers today's podcast. Hopefully it sounds like it's something exciting for you, because I'm pretty excited to get somewhere of this going and really be able to just really dive deep and share different things. And, you know, selfishly it also helps me develop as a coach as well, being around other really great coaches with this kind of information they're able to share.

So yeah, I mean, if you have any questions, DM me on Instagram, send me an email, you know, any of those. And we'll see you in the podcast. Make sure you join the live Wednesday and Thursday this week. I have to double-check the times, but I'll schedule them so you have them on the YouTube channel.